© 2019 Yin Yang Naturals 

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NORTH ATLANTIC

Felipe DeMarco

Regional Manager - East : Hustle & Grow

felipe@hustleandgrow.net

Gena Nasset

Key Account Coordinator - East

gena@yinyangnaturals.com

Henry Cammack

Territory Manager

henry@yinyangnaturals.com

Jennifer Leone

Territory Manager

jennifer@yinyangnaturals.com

Katie McClaid-Cook

Merchandiser - Hustle & Grow

katie@hustleandgrow.net

Marla Feldman

Regional Manager - East

marla@yinyangnaturals.com 

Victoria Black

Territory Manager

victoria@yinyangnaturals.com

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Victoria has been visiting independent health food stores since the 80's; she was raised as a banana chip and natural peanut butter kid. Born in New Jersey and raised in beautiful Maine, Victoria graduated cum laude with a degree in Business Administration from the University of Southern Maine. While in school, she worked part time for the medical practice of a Naturopath and Osteopath, which solidified her belief that the body can do amazing things when supported by good nutrition and supplements.

Victoria's journey in natural products began when she took a job at the local health food store, the Whole Grocer. She later worked in the Whole Body department at Whole Foods Market in Portland ME, beginning as a part-time team member.  Victoria moved to Massachusetts in order to grow and worked at several of the Boston stores as a Whole Body Team Leader before moving to New Hampshire and opening the first two Whole Foods in the state.

Victoria left Whole Foods Market to become a Territory Sales and Education Manager for a supplement company and is thrilled to be back on the road representing Yin Yang's brands. Victoria and her husband recently purchased their first home and adopted a rescue pup named Gordon. Fun Fact: if you need to make small talk with Victoria, just ask about Gordon! She is obsessed and encourages everyone to rescue a pet if they are able!

Henry was born and raised outside of Baltimore, Maryland and found his way to Vermont to study agriculture at University of Vermont.  After graduation Henry worked on a variety of grass-based and organic dairy farms including running his own raw milk micro-dairy for several years. Henry remains passionate about organic and regenerative agriculture but chose to shift his focus towards sales and marketing of natural and organic products.

Most recently Henry had been Sales Manager at Kimball Brook Farm one of Vermont’s most recognized organic dairy and CBD beverage brands. Henry managed Kimball Brook’s network of retailers and distributor partners throughout the Northeast and North Atlantic and helped introduce their line of CBD teas and lemonades. Henry continues to feel passionately about supporting responsible agriculture, food entrepreneurs, and increasing the availability of healthy food to the masses. 

In his free time Henry enjoys gardening, raising laying hens, baking, hiking and camping with his partner and dogs.

Felipe is originally from El Paso, Texas and lived in Arizona prior to moving to Los Angeles. He came to us from Honest Tea, where he was a star Merchandiser for the Southern California natural channel. Armed with his quick smile and easy going manner, he has developed solid relationships with store buyers from Santa Barbara to San Diego. Before Honest Tea, Felipe learned from the world’s best customer-centered company, Nordstrom, where he worked as a manager in various capacities.

Personally, Felipe’s discovered a passion for ballroom dancing at Scottsdale Community College. Dancing gave him the opportunity to travel the world like Costa Rica, Argentina and Paris, where he celebrated the new Millennium in the Palace of Versailles. When Felipe first move to Los Angeles, he worked at the famed Arthur Murray Dance Studio in Beverly Hills where he literally “danced with the stars” before it became a mainstream TV concept. He had the pleasure to teach a few celebrities such as Emily Mortimer, Alessandro Nivola, and Lauren Ambrose.

Felipe would be more than happy to give a few ballroom dancing lessons, gratis, to any of our principals!

Gena Nasset brings heaps of practical work experience to the Yin Yang team. Much of her professional history is composed of small business administration and management roles with an emphasis on start-up, marketing and brand development. With exposure to several industries, Gena found a personal passion for the Wellness Industry, and in 2004 began formal training as a therapeutic yoga instructor and Thai massage therapist. Upon completion of that training, in 2007 Gena’s entrepreneurial spirit led her to open a community wellness and education center with a focus on providing health services and wellness education to growing families.  

In 2012 Gena stepped back from her role as small business owner to focus on her most challenging and fulfilling endeavor yet, motherhood. Great instincts and highly adaptive problem-solving nature lead Gena’s enthusiasm to serve.

Native to Missoula, MT, Gena enjoys all outdoor adventures found in Big Sky Country. Camping, hiking, mountain biking, river rafting, hunting and fishing are activities she pursues in her free time. Gena enjoys all aspects of building, remodeling, interior and graphic design and creative writing. Above all, Gena enjoys spending time with her husband and their two young children.

Jennifer joined the natural foods industry in the fall of 2007 when she was hired at Wild Oats, just as it transitioned into Whole Foods Market. 

She cut her teeth in the customer service department and moved up to being a Supervisor before entering into the complex world of Whole Body. In Whole Body she found her passion for personal wellness and products with effective, natural ingredients. While working at seven different stores in the North Atlantic region, she gained experience as a Buyer, Assistant Team Leader and finally a Team Leader. 
When she's not working, Jennifer likes to spend time with her friends and family, surrounding herself with good music and good food. She was raised on the East Coast and could never give up the seasons of New England!

Katie joined the natural foods industry in 2007 as a grocery team member in Whole Foods Market-Hadley, MA. She was quickly promoted to Body Care buyer, and after a year she joined Sage Marketing in metropolitan Boston. Off she went to the not-so-big city. Katie spent 11 years servicing Whole Foods helping to grow the greeting card program as well as many other lines. She is well known in the North Atlantic territory for her effervescent personality and devotion to her work. 

Katie was born and raised in Massachusetts. A few of her favorite things include spending time with family and friends, traveling, communing with the natural world, and exploring music of all kinds. 

Marla grew up in Northern New Jersey, and made her way up to Massachusetts to teach middle school English and History at a start-up independent middle school for low income families. While teaching, she realized she could have a bigger impact on the girls through coaching and mentoring them in health, sports, and overall wellness. She also spearheaded the school's first Community Service Club and Sustainability Club.

Following her teaching gig, Marla was inspired to start a healthy snack food company in Boston called Enerchi Bites. She immersed herself into Boston’s natural food business ecosystem and developed valuable relationships with like-minded founders, retailers, and small business owners. Marla had a blast learning the nuts and bolts of running a food business, but ultimately decided to focus on the most enjoyable side of the business: sales and marketing. Today, Marla continues to pursue her passion for supporting food entrepreneurs and promoting healthier food products in her community.

In her free time, Marla loves to experiment in the kitchen, teach and practice yoga, study plant medicine, hike, swim, rock climb, and cycle with friends and family. Always remember to ask her about what tasty samples she’s carrying around in her backpack!