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Territory Representative


Brian comes to Yin Yang Naturals with over four years of merchandising experience, working in the heart of Manhattan. He became passionate about the health food industry and all the great benefits that come along with it while working at Health & Harmony in the West Village. Besides making sure the shop floor was immaculate for the customers and vendors, Brian worked alongside the senior buyer/owner evaluating product samples and effectively negotiating the proper cost estimates. After earning his stripes at Health & Harmony, Brian was offered the opportunity to work at its sister company, A Matter of Health, a high volume store.  

In his spare time, you can find Brian at the basketball court shooting some hoops or going on a long bike ride. He also enjoys painting and visiting art galleries for new inspiration.

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Regional Manager


Jorge Santiago joins Yin Yang Naturals with over 15 years of experience in the natural foods and products industry. He recently worked with Alliance Sales & Marketing as a Territory Manager in the greater New York City and New Jersey area. He managed numerous chain and independent accounts and worked with brands in growing their business. Jorge also possesses retailer experience, having worked as a grocery and supplements buyer at famed Westerly's Natural Market and LifeThyme Market.

In his spare time Jorge enjoys hitting the gym to lift weights, playing sports, hiking, and traveling. Most of all, he values spending time with family and close friends.

Molly Martin

Territory Manager


Molly attended the New England School of Communications, earning her Bachelor's Degree in Communications and Science Technology. After graduating, Molly moved to NYC to pursue her career.

For several years, she worked in the hospitality industry, working for restaurants who strongly believed in the farm-to-table style of serving and providing their customers with locally sourced foods. Born and raised in Maine, Molly spent her time hiking, snowboarding, swimming, and gardening, where she grew a love and appreciation for the outdoors. 

After years of practicing and benefiting from healthy living, Molly is continuing on this path, and hopes to help others do as well. She is excited that she gets to work with brands that align with her lifestyle.

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Territory Representative


Born and raised in New Jersey, Nanette’s love for all things natural began in high school when she decided to start making her own deodorant and toothpaste (she hasn’t had a cavity yet)!

From then on, she felt an ardent desire to question not only the ingredients in her personal care products, but to also develop discernment about the foods she was eating. So much so that when she attended flight attendant training in the early 2000’s, she individually vacuum-sealed and traveled with 50lbs of chicken & salmon so she knew exactly what she was eating during training. 


Eventually, she was recruited by the company formerly known as Hampton Creek to bring brand awareness to a new vegan mayo that had just hit the market. Between traveling to promotional events educating the public and developing relationships within Whole Foods to position this new product in a highly competitive marketplace, it became clearer that she could only ever represent products & organizations that she completely stood behind and is excited to align with Yin Yang Naturals.


Nanette has an innate desire to evolve and has completed multiple life coaching certifications. She can be found either attending a crystal bowl meditation, an 80’s hair band concert, or a workshop on animal communication.

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Territory Manager


Roberto was born and raised in the New Jersey metro area. He started his career in the natural foods and nutritional supplements industry in 1998 after living on a fruit farm in Hawaii, where his love for healthy organic foods first sparked.  Roberto worked for Whole Foods Market for 11 years at six stores in both New Jersey and New York, including Columbus Circle and Union Square, as Whole Body Buyer and Whole Body Team Leader.

In 2011, Roberto transitioned roles in the industry to become the first east coast Sales Representative for HealthForce Superfoods based in the NYC/ NJ Metro Area.  Through these varied experiences, he has built excellent relationships with key retailers in the Northeast and a strong understanding of natural products and supplements. 

Roberto enjoys spending time with his lovely family, DJing at his local coffee shop, painting, drawing, and creating street art.

Sonya Meddeb

Director of Administration + UNFI Lead


Sonya's professional background began in the restaurant business and eventually found her in the glamorous and chaotic world of NYC interior design. The daughter of a chef, she has always had a great passion for food. As a girl she would travel to local organic farms with her father, procuring seasonal produce that would end up on his menus. Growing up in a farm to table restaurant, healthy, wholesome, natural food has always been central to her daily life; the ethos of "food as medicine" a lifelong pursuit.

Sonya brings this passion for healthy food along with strong leadership qualities and administrative know-how to Yin Yang. 


She spends her free time cooking, always expanding her culinary repertoire - playing drums, writing, practicing yoga, attending lectures or relaxing with her giant ginger cat, The Chairman.