Alexandra got her start in the Natural Foods community as a college student in 2007, when she took a job at the Good Food Store in Missoula, Montana. This sparked an exploration of ingredient sourcing, food legislation, farming practices, consumer habits, and the importance local markets have in their communities.
She later spent 5 years with Whole Foods Market, first in Seattle and then San Francisco, and ultimately found her way to Yin Yang in 2015. After covering the beautiful North Bay Territory for Yin Yang for two years, Alexandra returned to the Pacific Northwest and now calls that territory home.
When she isn't working, Alexandra most enjoys being active in the outdoors of the Pacific Northwest, hiking and camping with her wife and their dog, or spending time in the garden at their home in Seattle.
Chloe got her start in Natural Foods at the age of 21 stocking shelves at Good Earth Natural Foods and has been hooked ever since. She has worked in every capacity from retailer to buyer, broker to merchandiser and beyond. Having grown up in Fairfax, CA she has always been surrounded by and drawn to all things natural, from the food she loves to cook to the trails she loves to hike.
Chloe strives to do mission-based work, and is proud to represent what Yin Yang Naturals and the brands they work with stand for. Along with her passion for food and hiking, she also loves reading, playing guitar, swimming and listening to true crime podcasts.
Courtney grew up in a military family but spent the majority of her upbringing in Harrisburg, Pennsylvania. The mountains called her out west in 2017, and she has been living in Tacoma, Washington ever since. She is new to the natural foods industry, having worked mostly in the nonprofit education sphere for the last 7 years. Most of her previous experience has been in administrative support and she is excited to bring that same support to the Yin Yang Naturals Team! She believes that it is important to know how your food is made and is excited to join a team that supports those who are responsibly caring for our food and our planet. Her work with Yin Yang Naturals started in 2018 as a Key Account Coordinator and she is now excited to be able to serve the team as the Human Resources Manager.
In her free time, she enjoys bouldering, hiking, and exploring new places with her partner and his two kids. She is also an amateur photographer and a volunteer Firefighter/EMT with the Buckley Fire Department.
Danielle transitioned from a background in the arts to the natural food industry as her love of organic food, farming, and culture began to steadily increase over the years. She put her production and storytelling skills to use as a natural health event manager, demo coordinator, and brand ambassador to promote various organic brands throughout the greater Seattle area. Her focus in all her work is on communication, compassion, and community building.
She spends every free moment running after her son or flying around on people's feet and hands (acroyoga!)
Debbie has strong roots in the Pacific Northwest, living in the Portland area her entire life. She has loved being involved in the natural foods industry for over twenty years and enjoys the products and the people!
In her free time, Debbie enjoys spending time with her family, friends, and four-legged critters. She also enjoys traveling, hiking, and an occasional glass of pinot noir.
Emily credits her maternal grandfather for her lifelong love of organic, natural and ‘just really good’ food and cooking. She has strong memories of him taking her sisters and her to the local farmers’ market and teaching them to find the freshest food. Emily and her husband, Michael founded and ran a farmers’ market in Bridgehampton, NY, where they were also Slow Food leaders.
Emily’s varied experience includes a stint as a professional organizer helping people clear clutter from their home, work as an advertising proofreader and running the children’s department of a public library. She’s also a yoga teacher and wedding officiant.
She and her husband made a huge leap of faith in 2014 when they discovered and moved to Vashon Island, WA from the East End of Long Island (based on reading a book written by a dairy farmer from Vashon) and had a home built.
She loves great food, interior design, nature, travel, dogs and spending time with family and friends.
Gena Nasset joined Yin Yang Naturals in 2015 as Key Account Coordinator adding Reporting Specialist to the title in 2020. Her professional history comprises small business administration and management roles, emphasizing start-up, marketing, and brand development. Great instincts and a problem-solving nature lead Gena in her enthusiasm to serve and support others.
Raised supported by alternative wellness, natural remedies, and a holistic approach to health inspired Gena's lifelong interest in wellness practices. Her strong desire to share the benefits of whole-body wellness led her to gain more profound knowledge and education to use food and bodywork as medicine to support a long life of health and happiness. In 2004/ 2005, Gena received certifications in therapeutic yoga instruction and Thai massage. With those achievements, in 2007, Gena’s entrepreneurial spirit inspired her to combine knowledge, skills, and experience to open a community wellness and education center with a focus on serving growing families and offering tailored services for women during pregnancy.
Gena's interests include permaculture farming and wild, medicinal, and edible plant identification. Gardening, camping, and hiking are activities Gena enjoys in her free time. In pursuit of creative outlets, she enjoys all aspects of building, remodeling, and design. Above all, Gena loves spending time with her family, playing, planting, and raising food and fowl on their backyard farm in beautiful Missoula, MT.
A West Coast native, Gina Renee hails from a family with deep roots in small scale agriculture of fruit and nut trees, beekeeping, and practicing preservation of the garden harvest. The granddaughter of a farmer and an arborist, she was graciously raised with respect for our earth and the recognition of where food comes from - from farm to table and honor for the people that are a part of that process.
Gina Renee has worked in the natural foods industry since 1998 and has seen the market grow and evolve. She has a strong understanding of the business as both a buyer and vendor and absolutely loves working with the folks in this industry.
She spends her free time exploring, making food, getting dirty in the garden, throwing clay, hanging out with her four legged critters, and laughing with her son, husband, family, and friends.
To be healthy is to eat naturally. As the Pacific Northwest Key Account Coordinator for Yin Yang Naturals, JoHanna works in tandem with her colleagues in representing some of the best natural brands in the marketplace. She feels privileged to have the wonderful opportunity to work alongside like minded people who also believe in the power of natural food. She could not imagine being in any other industry.
JoHanna’s background in managing administrative and operational functions within the natural products industry began in 2017, where she worked as a Sales Administrative Coordinator for a natural foods brokerage in Roseville, California.
Growing up, JoHanna would spend her summers running barefoot along the Yuba River and eating up all the wild blackberries and sweet honeysuckles she could find.
Her upbringing later influenced her to continue incorporating the natural world into her life. Along with her husband, Isaiah, she passes these traditions onto her daughter, Harlow Sage, and spends all of her free time hiking and enjoying the outdoors with her family.
Lynda has been a Pacific Northwest resident since 1963, moving to Portland Oregon in 1979.
She started her career in retail sales in 1989 calling on small format stores and eventually moved over to larger chains in 2007. At Advantage Sales and Marketing, Lynda serviced the Natural Food channel, including Whole Foods Market, New Seasons Market and independently owned stores and co-ops.
In 2013, she started calling primarily on New Seasons Market, becoming part of the sales merchandising reset team.
Lynda enjoys reading and spending time with her three grandsons
Jamie has 15+ years experience building brands and relationships here in the PNW. She started climbing the corporate ladder at Target in 2003, eventually promoting to Market Department Team Lead, where she gained her experience with vendors, ordering, and food. She then dove into the Natural Foods industry in 2008 at Food Front Coop as the Dairy/Perishable Grocery/Frozen buyer for 6 years. Here, her natural foods knowledge excelled and she built strong relationships with local, regional, and national food vendors. She loves helping get small businesses off the ground. She also loves visiting the production kitchen, slapping on an apron, getting dirty and helping her vendors produce!
Jamie has been with Yin Yang Naturals in the PNW region since 2014, and is now proudly overseeing this beautiful region as the lead.
Jamie was born and raised in Portland, Oregon & loves calling the PNW her home. She and her husband love to play cribbage, watch terrible horror movies with their cats, and explore the world!
Soon after his move from Flint, Michigan to Portland, Oregon, Paul began his career in natural foods with Nature’s Fresh Northwest/Wild Oats in 1996. He quickly worked his way up to grocery manager and held this position until October 2000 when he accepted an opportunity with Mountain Peoples/ UNFI.
During his time with UNFI Paul worked with a wide variety of accounts including Wholefoods, NCGA, INFRA, supermarket and hundreds of independent retailers and vendors. He also developed his skills in sales, the development of Field Day and Blue Marble Brands, category management, store setting and layout.
In 2014 Paul moved to Yin Yang Naturals where he works with Market of Choice, ION, and numerous independent retailers continuing to increase his skills in sales and merchandising. He has also been a member of the Provender Alliance since 2000.
Paul enjoys travel, the outdoors, organic gardening, good food and music.
Born in Oregon and raised in Montana, Sam spent 11 years at Good Food Store, Montana’s largest independent natural foods retailer, working in several departments along the way, and finally landing as chill/frozen buyer. He jumped on the Yin Yang bus in the spring of 2014. His experiences as a buyer, hard work ethic, and attention to detail have earned him respect among his colleagues in the industry. He covers the wide open territory of Montana, Eastern Washington, and Northern/Eastern Idaho.
Sam enjoys hunting for food, playing guitar, gardening, cycling, and spending time with his wife Gena and two kids.
Shelby joined Yin Yang Naturals as Merchandiser with the PNW team before being promoted to Wellness Territory Manager. Her background includes farming in the Skagit Valley, operational and inventory management in the PNW horticulture industry and developing the produce department at Central Co-op Tacoma that remains deeply connected to local farmers and producers. Contributing to the success story of a brand while creating an unmatched customer experience is what drives her. Shelby’s hallmarks include communication, organization, determination and finding fun in the details.
Shelby is particularly devoted to gardening, home renovations, her Nashville family and roots and, most of all, to her husband and energetic heeler puppy.