Aprille was born in California but raised in a military family, living all over the country and overseas. Her introduction to the natural food world came right out of high school working multiple jobs in the Pike Place Market in Seattle. That is where she fell in love with food politics, organic/biodynamic farming and natural products. In 2006 she started at Central Co-op as their Dairy Buyer, building the dairy into a destination department by teaming with several local raw cow and goat milk dairies. In 2008 she became the Perishables/Frozen Manager. Aprille excelled at bringing in products that were first to market and helping startups navigate what was needed to get onto the shelf.
After many years with the co-op and a brief stint in Savannah, GA, she joined the KeHE team: first as a Territory Sales Manager for the InterMountain Region, and more recently on the KeHE/Publix team where she helped build better communication between stores and the warehouses. When Aprille's not working, she enjoys hiking, music (avid record collector), reading, art, her aging dog Buddy, and hunting down all the amazing murals/street art around Atlanta.
Partner + Director of Merchandising
Felipe is originally from El Paso, Texas and lived in Arizona prior to moving to Los Angeles. He came to us from Honest Tea, where he was a star Merchandiser for the Southern California natural channel. Armed with his quick smile and easy going manner, he has developed solid relationships with store buyers from Santa Barbara to San Diego. Before Honest Tea, Felipe learned from the world’s best customer-centered company, Nordstrom, where he worked as a manager in various capacities.
Personally, Felipe’s discovered a passion for ballroom dancing at Scottsdale Community College. Dancing gave him the opportunity to travel the world like Costa Rica, Argentina and Paris, where he celebrated the new Millennium in the Palace of Versailles. When Felipe first move to Los Angeles, he worked at the famed Arthur Murray Dance Studio in Beverly Hills where he literally “danced with the stars” before it became a mainstream TV concept. He had the pleasure to teach a few celebrities such as Emily Mortimer, Alessandro Nivola, and Lauren Ambrose. Felipe would be more than happy to give a few ballroom dancing lessons, gratis, to any of our principals!
Keith grew up in North Carolina and has traveled the world from his time spent in the US Navy. He graduated from East Carolina University and has many years of sales experience in both the wholesale food and beverage industry. He enjoys learning and educating his customers on the importance of food and beverage ingredients and the role they play in a healthy lifestyle. He is excited to join the natural product industry and to share the benefits those products provide.
In his off hours, Keith enjoys spending time outdoors, camping, exploring various state park trails with his dog, spending time with family and friends and attending concerts, as well as volunteering his time at local animal shelters.
Born and raised in New Jersey, Nanette’s love for all things natural began in high school when she decided to start making her own deodorant and toothpaste (she hasn’t had a cavity yet)!
From then on, she felt an ardent desire to question not only the ingredients in her personal care products, but to also develop discernment about the foods she was eating. So much so that when she attended flight attendant training in the early 2000’s, she individually vacuum-sealed and traveled with 50lbs of chicken & salmon so she knew exactly what she was eating during training.
Eventually, she was recruited by the company formerly known as Hampton Creek to bring brand awareness to a new vegan mayo that had just hit the market. Between traveling to promotional events educating the public and developing relationships within Whole Foods to position this new product in a highly competitive marketplace, it became clearer that she could only ever represent products & organizations that she completely stood behind and is excited to align with Yin Yang Naturals.
Nanette has an innate desire to evolve and has completed multiple life coaching certifications. She can be found either attending a crystal bowl meditation, an 80’s hair band concert, or a workshop on animal communication.
Vanessa is a 6th generation Floridan who grew up in Tennessee and attended college in Mississippi. After earning her B.B.A she made her home in Miami. Vanessa is excited to join the natural products industry after personally experiencing how using natural products can change the quality of your life.
She has multiple years of sales experience in food service with Libbey Inc, where she was a National Sales Leader and Quota Buster. In addition, she brings her knowledge of the Fitness Industry as an Operation/Sales Manager and a Running Ambassador.
Vanessa has always been interested in health and athletics. As a former NCAA soccer player she keeps active by kicking around the soccer ball, running on the beach and practicing yoga. When not participating in sports she is an avid sports fan. Fair warning: when watching a game or match she may get vocal and start giving the coaches some tips! Vanessa also believes it is important to keep balance in your life. She enjoys her down time by exploring new restaurants with family and friends.