Partner + Director of Merchandising
Felipe is originally from El Paso, Texas and lived in Arizona prior to moving to Los Angeles. He came to us from Honest Tea, where he was a star Merchandiser for the Southern California natural channel. Armed with his quick smile and easy going manner, he has developed solid relationships with store buyers from Santa Barbara to San Diego. Before Honest Tea, Felipe learned from the world’s best customer-centered company, Nordstrom, where he worked as a manager in various capacities.
Personally, Felipe’s discovered a passion for ballroom dancing at Scottsdale Community College. Dancing gave him the opportunity to travel the world like Costa Rica, Argentina and Paris, where he celebrated the new Millennium in the Palace of Versailles. When Felipe first move to Los Angeles, he worked at the famed Arthur Murray Dance Studio in Beverly Hills where he literally “danced with the stars” before it became a mainstream TV concept. He had the pleasure to teach a few celebrities such as Emily Mortimer, Alessandro Nivola, and Lauren Ambrose. Felipe would be more than happy to give a few ballroom dancing lessons, gratis, to any of our principals!
Aprille was born in California but raised in a military family, living all over the country and overseas. Her introduction to the natural food world came right out of high school working multiple jobs in the Pike Place Market in Seattle. That is where she fell in love with food politics, organic/biodynamic farming and natural products. In 2006 she started at Central Co-op as their Dairy Buyer, building the dairy into a destination department by teaming with several local raw cow and goat milk dairies. In 2008 she became the Perishables/Frozen Manager. Aprille excelled at bringing in products that were first to market and helping startups navigate what was needed to get onto the shelf.
After many years with the co-op and a brief stint in Savannah, GA, she joined the KeHE team: first as a Territory Sales Manager for the InterMountain Region, and more recently on the KeHE/Publix team where she helped build better communication between stores and the warehouses. When Aprille's not working, she enjoys hiking, music (avid record collector), reading, art, her aging dog Buddy, and hunting down all the amazing murals/street art around Atlanta.