© 2019 Yin Yang Naturals 

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Danny Jimenez

Merchandiser : Hustle & Grow


Eric Muller

Merchandiser : Hustle & Grow


Joey Shaffer

Senior Territory Manager


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Danny Jimenez was born in Los Angeles, CA. He started his grocery career in 2007 at Whole Foods Market. During his time at Whole Foods, he worked as a buyer in several departments including Bulk, Grocery, Frozen, and Dairy. He also participated in many store resets and store openings such as WFM Del Mar in San Diego along with WFM Arroyo in Pasadena, CA, where he stayed to become an Associate Grocery Team Leader.

In 2017, Danny was given the opportunity to work with Presence Marketing as a Retail Representative. After two years at Presence, Danny’s wife received a great career opportunity in the great state of TX, so his family left sunny Southern California and moved to Houston where they both currently work and reside.

Danny loves to spend his free time with his family, watch movies, play board games, BBQ, and collect shoes.

Born in Iowa and raised in Dallas, Eric started in grocery retail at the age of 16.  Eric transitioned from conventional to natural retail six years later, in 2006, when he joined Sprouts Farmers Market.  In his 13 years with Sprouts, Eric grew his knowledge in every aspect of store operations, ultimately being promoted to Store Manager.  Throughout this journey, Eric assisted in several store openings throughout Texas as well as special assignments in New Mexico, always with a lead focus on the Grocery department.  Eric's passion for Grocery lies in learning, teaching, and merchandising through hands on involvement.

In his free time, Eric enjoys activities with his wife and five and three-year-old daughters, as they learn about the world around them.

Joey Shaffer joins the Yin Yang Naturals team with 18 years of experience in the CPG and retail brokerage industry. He was born and raised on the east coast in Northeastern Pennsylvania and holds a Business Degree in Management/Marketing.  

In 2001, Joey began his career in Philadelphia with a national brokerage, completing in-store execution programs for all major conventional grocery retail stores in the Tri-State area. In 2011, he made a move to Austin, TX where he began to expand his knowledge with Natural Foods by working with an independent brokerage. Within a year he founded his own sales and marketing company. He worked in every role from street level resets to strategic sales planning, brand management and  with building solid relationships with retail partners like Whole Foods Market, HEB and Central Market. In 2016, Joey decided to focus on consulting one-on-one with start up brands. Using all of his experience and knowledge gained with retail partners, channel distributors and established manufacturers, he helped these brands build a foundation for success in the retail world. 

Joey enjoys spending time with family, friends, cooking, and learning when he is not on the clock.  He values history and appreciates early 20th century art pottery, handcrafted artisan southwest/Indian jewelry, stones, gems, and COFFEE!!!!