Joey Shaffer joins the Yin Yang Naturals team with 18 years of experience in the CPG and retail brokerage industry. He was born and raised on the east coast in Northeastern Pennsylvania and holds a Business Degree in Management/Marketing.
In 2001, Joey began his career in Philadelphia with a national brokerage, completing in-store execution programs for all major conventional grocery retail stores in the Tri-State area. In 2011, he made a move to Austin, TX where he began to expand his knowledge with Natural Foods by working with an independent brokerage. Within a year he founded his own sales and marketing company. He worked in every role from street level resets to strategic sales planning, brand management and with building solid relationships with retail partners like Whole Foods Market, HEB and Central Market. In 2016, Joey decided to focus on consulting one-on-one with start up brands. Using all of his experience and knowledge gained with retail partners, channel distributors and established manufacturers, he helped these brands build a foundation for success in the retail world.
Joey enjoys spending time with family, friends, cooking, and learning when he is not on the clock. He values history and appreciates early 20th century art pottery, handcrafted artisan southwest/Indian jewelry, stones, gems, and COFFEE!!!!
Paul was born in Minneapolis, but only four years later his family was relocated to Dallas, TX. Paul was introduced to natural products at an early age because his father has always been a bit of a health and fitness nut. Paul has worked in the industry for almost two decades, gaining experience on many different levels of the industry including retail management, sales management and account management.
Outside of work, Paul loves to spend time with his wife and daughter, cooking, eating, going on walks, to movies, concerts or any kind of performing arts event. Paul is into music and art, using both as entertainment and meditation methods. Paul has interests in organic foods, sustainability, natural healing, the “unknown” and what the stars may tell us.