WHO WE ARE
Yin Yang Naturals (YYN) is a nationwide brokerage representing some of the most respected and influential brands in the organic and natural products industry.
We exist to help fulfill the dreams of our brand partners, to provide a meaningful career to our team members, and to give back to the communities in which we serve.
OUR BRANDS
YYN is blessed to be partnering with brands that bring meaning and joy to our team.
A few examples:
Field Roast
The very first brand we represented was Field Roast, founded by David Lee. David was a passionate chef and believed the whole world could love vegan foods. Way before the term "Plant-Based" was used in food marketing, David was creating delicious, artisanal vegan foods using real ingredients. Today, Field Roast and its sister brand Lightlife are the leaders in the plant-based meat and cheese categories across the country. We have been partners with Field Roast for over 15 years.
Uncle Matt's Organic
We love working with farmers, and Matt McClean is a fourth-generation orange grove farmer based in Florida. Uncle Matt's is the first juice company to be Certified B Corp; the first to be Glysophate Residue Free; and is committed to being USDA Certified Organic. We have been partners with Uncle Matt's since 2011.
Oregon's Wild Harvest
Randy Buresh is a farmer, like Matt from Uncle Matt's, but on the opposite coast. Along with his wife, Pam, and his sons Adam and Dylan, Randy has pioneered the herbal supplements industry, creating products from his certified organic and Biodynamic farms in Oregon. They set the standard in their industry for sustainability and efficacy. We have been partners with the OWH family since 2010.
EO/everyone
Another pioneer in the natural products world is Susan Griffin-Black. Founder of EO/everyone personal care lines. EO uses ethically sourced organic ingredients, and the everyone brand provides products that highlight sustainability and affordability. As a fellow Certified B Corp, EO/everyone has an unwavering commitment to the welfare of their employees and their community. We have been partners with EO/everyone since 2018.
Compostic
The dream of Jon Reed, founder of Compostic, is to rid the world of non-compostable plastic waste. Jon created a home-compostable cling wrap that can break down in less than 30 days. It's an easy way for more people to make their contribution to a greener planet. Compostic also offers home compostable sandwich and freezer bags, bringing even more convenience to our everyday life. We have been partners with Compostic since 2022.
Primal Kitchen
Mark Sisson and Morgan Buehler created Primal Kitchen back in 2015 with a mission of providing high-quality products that emphasize whole, natural foods and avoiding processed ingredients. Shortly after their launch, we partnered with Primal Kitchen when they had only one avocado mayonnaise sku. Throughout the years, the brand has grown into the empire that it is today with dozens of products spanning multiple categories reaching well over 35,000 retailers nationwide.
OUR MISSION
At Yin Yang Naturals, our mission is to help fulfill the dreams of our brand partners, provide meaningful careers to our team members, and give back to the communities in which we serve. These values are at the heart of all the decisions we make.
Our commitment to the communities in which we serve is foundational to our core values. At Yin Yang Naturals, we are formally committed to donate more than 20% of profits to charity each year that are focusing on tackling some of our planet's most pressing environmental and humanitarian issues.
We are also a Certified B Corp! B Corp is to business what Fair Trade certification is to coffee, or USDA Organic certification is to milk. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.
